E-commerce shoppers by age group in Israel 2023| ��ƽ��

Share of population who shopped online in the previous three months in Israel in 2023, by age group

Characteristic	Share of population
20-24 years	61.8%
25-44 years	69.2%
45-64 years	56.2%
65-74 years	34.6%
75 years and older	19.9%

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Release date

October 2024

More information

Region

Israel, MENA

Survey time period

2023

Number of respondents

9,500 respondents

Age group

20 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Figures refer to the percentage of people who made an online purchase in the three months prior to the survey.

Citation formats

E-commerce adoption in Israel shows significant variation across age groups, with the 25-44 year demographic the most prolific shoppers. In 2023, 69.2 percent of this age group engaged in online shopping in the previous three months, highlighting the strong digital commerce presence among younger adults. This trend aligns with broader internet usage patterns in the country, where Israelis spend considerable time online for various activities.

Demographic profile of e-commerce shoppers

The data reveals a clear generational divide in e-commerce participation. Purchase frequency decreased with age, with those 75 and older showing the lowest participation at just under 20 percent. Other factors associated with higher shopping engagement were income level and religious and ethnic background. For example, among adults belonging to higher income brackets, almost two-thirds were found to have completed a recent online purchase.

Internet usage and e-commerce potential

The robust e-commerce engagement among younger adults correlates with overall internet usage in Israel. Israelis spend an average of seven hours and 25 minutes online daily, with mobile devices accounting for a significant portion of this time. This extensive internet usage provides an important factor in e-commerce growth, particularly as users become more comfortable with online transactions across various platforms. High internet usage in the market demonstrated the potential for targeted marketing and product discovery in the e-commerce space.