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Leading reasons to buy food through online services in Japan as of December 2024

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Sources

Release date

January 2025

Region

Japan

Survey time period

December 9 to 11, 2024

Number of respondents

1,065 respondents

Special properties

respondents who bought foods from online sites at least once a month

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for buying food items on e-commerce sites?"

Citation formats

Major reasons to buy food online in Japan 2024

Published by
F. Watty,
Feb 28, 2025

The leading reason to order food through online services in Japan was that groceries could be done without leaving the house, as revealed in a December 2024 survey. Around ** percent of respondents used services like online supermarkets or shopping services because they cherished the flexibility of being able to place orders anytime.

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