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Retail media's performance according to marketers in the United States as of November 2025

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Sources

Release date

March 2026

Region

United States

Survey time period

November 2025

Number of respondents

112 respondents

Special properties

among marketers working at agencies and consumer product manufacturers

Supplementary notes

The source does not specify the survey type.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Retail media's effectiveness according to marketers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2026

During a late 2025 survey of marketers at agencies and consumer product manufacturers, approximately ** percent of respondents described the results retail media had driven for their organizations that year as good, meaning they were meeting their key performance indicators (KPIs). Another ** percent rated retail media's delivery as excellent, exceeding their KPIs.

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UnlimitailDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in the UK
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