Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024
(in U.S. dollars)
Characteristic
Average cost per lead in U.S. dollars
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Between ** and **, the average cost per lead (CPL) in the information technology (IT) and managed services industry in the United States amounted to approximately *** U.S. dollars for paid channels. For organic ones, the CPL reached *** dollars.
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First Page Sage. (February 23, 2024). Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/
First Page Sage. "Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars)." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/
First Page Sage. (2024). Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/
First Page Sage. "Information Technology (It) and Managed Services Industry's Organic Vs. Paid Average Cost per Lead (Cpl) in The United States between January 2021 and January 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/
First Page Sage, Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/ (last visited July 30, 2026)
Information technology (IT) and managed services industry's organic vs. paid average cost per lead (CPL) in the United States between January 2021 and January 2024 (in U.S. dollars) [Graph], First Page Sage, February 23, 2024. [Online]. Available: /statistics/1367730/it-managed-services-organic-paid-cpl-united-states/
