Media Impact Value (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the point of view of the reader/viewer. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Leading beauty brands worldwide H2 2022, by MIV growth rate
In the second half of 2022, Viktor & Rolf recorded a Media Impact Value growth rate of *** percent compared to the second half of 2021. This was the highest growth rate among beauty brands recorded in that period. Media Impact Value is an estimated value of all posts, interactions, or articles across all traditional and digital media, including celebrities, influencers, and partners.
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Launchmetrics. (March 8, 2023). Beauty brands with fastest growing Media Impact Value (IMV) worldwide in 2nd half 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1376743/beauty-brands-miv-growth/
Launchmetrics. "Beauty brands with fastest growing Media Impact Value (IMV) worldwide in 2nd half 2022." Chart. March 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1376743/beauty-brands-miv-growth/
Launchmetrics. (2023). Beauty brands with fastest growing Media Impact Value (IMV) worldwide in 2nd half 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1376743/beauty-brands-miv-growth/
Launchmetrics. "Beauty Brands with Fastest Growing Media Impact Value (Imv) Worldwide in 2nd Half 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2023, /statistics/1376743/beauty-brands-miv-growth/
Launchmetrics, Beauty brands with fastest growing Media Impact Value (IMV) worldwide in 2nd half 2022 ÌÇÐÄÆƽâ°æ, /statistics/1376743/beauty-brands-miv-growth/ (last visited July 19, 2026)
Beauty brands with fastest growing Media Impact Value (IMV) worldwide in 2nd half 2022 [Graph], Launchmetrics, March 8, 2023. [Online]. Available: /statistics/1376743/beauty-brands-miv-growth/
