According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting it.
Dawn Dish Soap ranked first as the most trusted brand in the United States in 2025. The Procter & Gamble brand scored a net trust rating of **** points. BAND-AID, which was the most trusted brand in 2024, fell to the second position, with **** points.
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MarketingCharts. (July 15, 2025). Most trusted brands in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most trusted brands in the United States in 2025." Chart. July 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. (2025). Most trusted brands in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1374748/most-trusted-brands-usa/
MarketingCharts. "Most Trusted Brands in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2025, /statistics/1374748/most-trusted-brands-usa/
MarketingCharts, Most trusted brands in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1374748/most-trusted-brands-usa/ (last visited July 14, 2026)
Most trusted brands in the United States in 2025 [Graph], MarketingCharts, July 15, 2025. [Online]. Available: /statistics/1374748/most-trusted-brands-usa/
