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Consumers who are loyal to a brand they do not trust in the United States in 2022

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Source

Release date

January 2023

Region

United States

Survey time period

December 2022

Number of respondents

406 respondents

Age group

18 years and older

Special properties

respondents with household incomes at 50,000 USD and over

Supplementary notes

The source asked respondents if they were loyal to a brand they did not trust.

Citation formats

Consumers who are loyal to a brand they do not trust in the U.S. 2022

Published by
F. Watty,
Mar 27, 2023
According to a survey conducted in 2022, usage of untrusted brands in the United States was fairly mixed. Approximately ** percent of consumers, who did not trust a brand, said they never used it. However, about a third of U.S. consumers, who did not trust certain brands, said they would still use them but typically try to avoid doing so.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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