This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 4,679 survey respondents, 2,806 were women and 1,873 were men. Furthermore, 752 respondents were between 16 and 24 years old, 2,211 were between 25 and 34 years old, 1,327 were between 35 and 44 years old, 287 were between 45 and 54 years old, and 102 were 55 years old or older.
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Frequency of shopping through live commerce in China 2024, by age group
According to a survey conducted by in May 2024 in China, respondents aged between 25 and 44 years old demonstrated a greater interest in purchasing through live commerce. Notably, ** percent of respondents in this age group reported making more than *** purchases in the past 12 months.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in China as of May 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/
Rakuten Insight. "Frequency of purchasing through live commerce in China as of May 2024, by age group." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in China as of May 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in China as of May 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/
Rakuten Insight, Frequency of purchasing through live commerce in China as of May 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/ (last visited July 22, 2026)
Frequency of purchasing through live commerce in China as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495949/china-purchase-frequency-in-live-commerce-by-age-group/
