For more than ** (** percent) of German consumers surveyed in 2022, the main benefit of livestream shopping is its use as a source of inspiration and ideas. Smarter, more informed shopping and real-time engagement came next, valued by ** percent of respondents.
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Klarna. (November 17, 2022). Perceived benefits of livestream shopping in Germany in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1347396/consumers-opinions-on-live-commerce-germany/
Klarna. "Perceived benefits of livestream shopping in Germany in 2022." Chart. November 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1347396/consumers-opinions-on-live-commerce-germany/
Klarna. (2022). Perceived benefits of livestream shopping in Germany in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1347396/consumers-opinions-on-live-commerce-germany/
Klarna. "Perceived Benefits of Livestream Shopping in Germany in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Nov 2022, /statistics/1347396/consumers-opinions-on-live-commerce-germany/
Klarna, Perceived benefits of livestream shopping in Germany in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1347396/consumers-opinions-on-live-commerce-germany/ (last visited July 23, 2026)
Perceived benefits of livestream shopping in Germany in 2022 [Graph], Klarna, November 17, 2022. [Online]. Available: /statistics/1347396/consumers-opinions-on-live-commerce-germany/