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Leading metrics used to measure search engine optimization (SEO) performance worldwide as of September 2025

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Source

Release date

September 2025

Region

Worldwide

Survey time period

as of September 14, 2025

Number of respondents

371 respondents

Special properties

among SEO professionals

Supplementary notes

The source does not specify the type of survey or the survey date; the date shown is the date of release. 

Multiple answers were possible.

Citation formats

Leading metrics used to measure SEO performance worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 8, 2026

During a global survey among search engine optimization (SEO) professionals released in September 2025, organic traffic emerged as the leading priority for measuring SEO impact, cited by nearly ** percent of respondents. Qualified leads/sales conversions and keyword visibility/rankings followed, mentioned by around ** percent and ** percent, respectively.

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Statistics on " Invalid traffic "

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The most important statistics
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Other statistics that may interest you Invalid traffic

Overview

8

Dark traffic

6

Bot traffic

5

AI traffic

7

Impact on digital advertising

8

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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