Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel
Characteristic
Share of budgets
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In a survey of chief marketing officers at large companies in Europe, North America, and the United Kingdom (UK) conducted in February and March 2025, it was found that ** percent of paid media marketing budgets were dedicated to search advertising. A further **** percent was devoted to digital display advertising, while social media advertising accounted for **** percent of paid media marketing budgets.
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Gartner. (June 2, 2025). Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1222784/marketing-budget-share-channel/
Gartner. (2025). Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1222784/marketing-budget-share-channel/
Gartner. "Share of Paid Media Budgets Allocated to Digital Marketing According to Cmos in Europe, North America, and The United Kingdom (Uk) as of March 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1222784/marketing-budget-share-channel/
Gartner, Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/1222784/marketing-budget-share-channel/ (last visited July 21, 2026)
Share of paid media budgets allocated to digital marketing according to CMOs in Europe, North America, and the United Kingdom (UK) as of March 2025, by channel [Graph], Gartner, June 2, 2025. [Online]. Available: /statistics/1222784/marketing-budget-share-channel/
