Original question: "What forms of influencer marketing have you used? Select all that apply" The source does not provide information about survey methodology.
During a 2022 survey carried out in the United Kingdom, more than ** percent of responding business-to-consumer (B2C) marketers said they used sponsored content as a part of their influencer marketing strategy. Around ** percent said they used competitions and/or giveaway in this context.
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Cure Media. (May 12, 2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1320138/types-influencer-marketing-uk/
Cure Media. (2022). Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1320138/types-influencer-marketing-uk/
Cure Media. "Types of Influencer Marketing Used by Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2022, /statistics/1320138/types-influencer-marketing-uk/
Cure Media, Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 ÌÇÐÄÆƽâ°æ, /statistics/1320138/types-influencer-marketing-uk/ (last visited July 21, 2026)
Types of influencer marketing used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: /statistics/1320138/types-influencer-marketing-uk/
