According to the results of a survey conducted among marketing professionals worldwide in December 2023, ** percent of respondents viewed social media as an extremely effective or very effective digital marketing channel. This was followed by ** percent of respondents finding search very or extremely effective.Â
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Nielsen. (April 25, 2024). Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/534852/effective-digital-marketing-tactics/
Nielsen. "Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format." Chart. April 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/534852/effective-digital-marketing-tactics/
Nielsen. (2024). Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/534852/effective-digital-marketing-tactics/
Nielsen. "Effectiveness of Digital Advertising as Perceived by Marketers Worldwide as of December 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2024, /statistics/534852/effective-digital-marketing-tactics/
Nielsen, Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/534852/effective-digital-marketing-tactics/ (last visited July 20, 2026)
Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format [Graph], Nielsen, April 25, 2024. [Online]. Available: /statistics/534852/effective-digital-marketing-tactics/
