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Most used direct marketing channels in the United States as of July 2021

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Source

Release date

January 2022

Region

United States

Survey time period

February to July 2021

Number of respondents

581 respondents

Citation formats

Leading direct marketing channels in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 24, 2022
During a 2021 survey carried out among marketers in the United States, ** percent of respondents pointed to e-mail marketing as their most used direct marketing channel in all campaign types (B2B and B2C). By comparison, direct mail marketing was named by ** percent of responding marketers, indicating that this more traditional marketing channel was still widely used.
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