total annual spending by advertisers on retail media advertising
Supplementary notes
*Prospect. **Forecast.
The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Citation formats
Retail media advertising market size in Japan 2022-2028, by type of business
The annual spending of advertisers on retail media advertising provided by e-commerce operators in Japan was projected to reach more than *** billion Japanese yen in 2024. It was expected to more than double in size by 2028. While retail stores accounted for a much smaller share of the market, it was expected that the annual spending on retail media advertising provided by stores would increase more than **** from 2024 to 2028.
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Carta Holdings. (January 23, 2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen)." Chart. January 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. (2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2022 to 2024 with a Forecast until 2028, by Type of Business (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2025, /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings, Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/ (last visited August 04, 2026)
Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) [Graph], Carta Holdings, January 23, 2025. [Online]. Available: /statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
