based on total annual spending by advertisers on digital signage advertising media**
Supplementary notes
*Figures represent a prospect.
**Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
Citation formats
Digital signage advertising market share in Japan 2023, by segment
The transportation segment accounted for **** percent of the annual spending by advertisers on digital signage advertising media in Japan in 2023. It was the largest segment of the market, followed by commercial facilities and stores. The market size of digital signage advertising was estimated at a value of **** billion yen during that year.
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Carta Holdings. (December 21, 2023). Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. "Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment." Chart. December 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. (2023). Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. "Distribution of The Annual Spending on Digital Signage Advertising Media in Japan in 2023, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Dec 2023, /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings, Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment ÌÇÐÄÆƽâ°æ, /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/ (last visited July 26, 2026)
Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment [Graph], Carta Holdings, December 21, 2023. [Online]. Available: /statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
