| Characteristic | Annual spending in billion Japanese yen |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
December 2023
More information
Region
Japan
Survey time period
2022 to 2023
Special properties
total annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Outdoor large-screen advertising, which makes use of large-scale video screens, is part of the outdoor segment.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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