annual spending by advertisers on digital signage advertising media**
Supplementary notes
*Figures represent a prospect.
**Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Commercial facilities and stores encompass retail stores (general merchandise stores (GMS), supermarkets (SM), convenience stores, drugstores), shopping malls, and other types of commercial facilities (restaurants, beauty salons, pharmacies, hospitals, etc.).
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
Citation formats
Digital signage advertising at stores market size in Japan 2022, by segment
The annual spending of advertisers on digital signage advertising at retail stores in Japan was estimated at *** billion Japanese yen in 2022. Retail stores, which in this case included general merchandise stores, supermarkets, convenience stores, and drugstores, made up the largest digital signage advertising category among commercial facilities and stores, followed by shopping malls.
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Carta Holdings. (December 19, 2022). Annual spending on digital signage advertising at commercial facilities and stores in Japan in 2022, by segment (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/
Carta Holdings. "Annual spending on digital signage advertising at commercial facilities and stores in Japan in 2022, by segment (in billion Japanese yen)." Chart. December 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/
Carta Holdings. (2022). Annual spending on digital signage advertising at commercial facilities and stores in Japan in 2022, by segment (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/
Carta Holdings. "Annual Spending on Digital Signage Advertising at Commercial Facilities and Stores in Japan in 2022, by Segment (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2022, /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/
Carta Holdings, Annual spending on digital signage advertising at commercial facilities and stores in Japan in 2022, by segment (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/ (last visited July 30, 2026)
Annual spending on digital signage advertising at commercial facilities and stores in Japan in 2022, by segment (in billion Japanese yen) [Graph], Carta Holdings, December 19, 2022. [Online]. Available: /statistics/1313630/japan-store-digital-signage-advertising-market-size-by-segment/
