Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID
Characteristic
A lot
Sometimes
Not much
Never
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Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
Citation formats
Frequency of witnessing people with similar ethnicity in ads U.S. 2020, by PID
In a June 2020 survey conducted among adults in the United States, it was found that 42 percent of responding Democrats felt their racial and ethnic background was represented a lot by advertising material. Independents and Republicans were less likely to consider their racial background represented, with 34 percent of each group having seen someone who looks like them in adverts a lot.
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Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of as of June 2020, by Party Id." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID ÌÇÐÄÆƽâ°æ, /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/ (last visited August 06, 2026)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of as of June 2020, by party ID [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1140046/perception-of-ethnic-representation-in-ads-usa-pid/
