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Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019

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Sources

Release date

September 2019

Region

United States

Survey time period

May 16 to 22, 2019

Number of respondents

1,012 respondents

Citation formats

Lack of identity representation in ads impacting consumer brand perception U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 16, 2020
According to a study conducted in may 2019 on the impact of diversity representation in advertising, ** percent of Hispanic respondents stated that they have stopped supporting a brand because their advertising did not represent their identity. At the same time, ** percent of respondents identifying as LGBTQ+ said they ended supporting a brand because its advertising did not represent their community.
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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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