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Consumer support to brands using artificial intelligence (AI) to design products or services in the United States as of March 2024, by generation

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Sources

Release date

March 2024

Region

United States

Survey time period

March 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online Access Panel

Supplementary notes

The source did not define each generation span.

Citation formats

Support to brands using AI for product design in the U.S. 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2024

As of March 2024, about ** percent of surveyed Gen Z adults in the United States expressed support for brands that use artificial intelligence (AI) to design products and services. Among millennials, the share exceeded ** percent, whereas among Gen Xers and baby boomers it reached ** and ** percent, respectively.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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