During an August 2020 survey fielded in Brazil, about two out of five (** percent of) responding internet users said advertising on TV influenced their buying decision process on Black Friday. Around ** percent of respondents mentioned ads on websites and online social networks, while ** percent of them cited digital influencers and celebrities. Over ** percent of internet users surveyed stated they would shop online on Black Friday in Brazil.
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Globo. (August 24, 2020). Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1232716/advertising-influence-black-friday-brazil/
Globo. "Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020." Chart. August 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1232716/advertising-influence-black-friday-brazil/
Globo. (2020). Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1232716/advertising-influence-black-friday-brazil/
Globo. "Perceived Influence of Advertising in Selected Media on The Buying Decision Process during Black Friday in Brazil as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Aug 2020, /statistics/1232716/advertising-influence-black-friday-brazil/
Globo, Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1232716/advertising-influence-black-friday-brazil/ (last visited July 23, 2026)
Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020 [Graph], Globo, August 24, 2020. [Online]. Available: /statistics/1232716/advertising-influence-black-friday-brazil/
