Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
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Frequency of witnessing people with similar ethnicity in ads U.S. 2020
In a June 2020 survey conducted among adults in the United States, it was found that 37 percent of respondents felt their racial and ethnic background was represented a lot by advertising material. However 11 percent of those surveyed said that they never saw anybody of the same race or ethnicity in advertising.
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Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of June 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020 ÌÇÐÄÆƽâ°æ, /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/ (last visited July 26, 2026)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020 [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1139833/perception-of-ethnic-representation-in-ads-usa/
