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Leading advertising elements capturing the attention of Black audiences in the United States as of March 2021

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Sources

Release date

November 2021

Region

United States

Survey time period

March 17 to 22, 2021

Number of respondents

568 respondents

Special properties

among people identifying as Black

Citation formats

Top ad elements capturing Black audiences' attention in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2022
According to a survey conducted among Black consumers in the United States in March 2021, ** percent of respondents said the representation of people like themselves in an ad was an element that captured their attention. This was followed by ** percent citing celebrity endorsement by someone from their ethnic or racial group, while ** percent cited ads featuring influencers from their ethnic or racial group.
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