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Distribution of digital out-of-home advertising impacts in the United Kingdom (UK) in selected quarters in 2023 and 2024, by accuracy of delivery

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Source

Release date

July 2024

Region

Europe, United Kingdom

Survey time period

Q2 2023, Q3 2023, and Q2 2024

Special properties

only among impacts verified by Uniled, wider industry metrics may vary

Citation formats

DOOH impacts in the UK 2024, by accuracy of delivery

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2025

During the second quarter of 2024, ** percent of digital out-of-home (DOOH) impacts in the United Kingdom were on the right frame at the booked time. A year earlier, the share stood at ** percent. Number of impacts is defined as the number of times an ad is seen, also by the same individual.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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