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Leading growth drivers for digital out-of-home according to advertising professionals worldwide as of September 2021

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Sources

Release date

February 2022

Region

Worldwide

Survey time period

September 2021

Number of respondents

100 respondents

Special properties

among senior advertising professionals

Method of interview

Online survey

Supplementary notes

Respondents were located in the United States, United Kingdom, Canada, China, France, Germany, and United Arab Emirates.

Citation formats

Leading DOOH advertising growth drivers worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 27, 2022
In a survey conducted in September 2021 among global advertising professionals, respondents were asked about their perceived growth drivers of digital out-of-home advertising. Nearly ** percent of advertising execs said that the quality of the measurement tools available for DOOH ads (such as knowing the audience, their behavior, and the ad recall and perception) was very important to the growth of this advertising channel.
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Topics

Digital out-of-home advertising worldwideDigital advertising in the U.S.Outdoor advertising worldwideDigital advertising in Latin AmericaProgrammatic advertising in the United States
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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For teams of up to 99 users
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