The source adds the following information: "Journeys fuses multiple behavioural and attitudinal data sources, including Adsquare’s mobile SDK data and retail footfall, with Route data to develop a detailed picture of audience activity."
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Change in OOH advertising impacts during COVID-19 in the UK 2020
Week-on-week impacts for out of home (OOH) advertising increased throughout May, June, July and August as people started to go outdoors after lockdown in the Untied Kingdom (UK). The advertising industry has been hit hard by the impact of the coronavirus pandemic, outdoor advertising in particular, so this growth in audience impacts will be reassuring for those in the industry.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Kinetic. (September 24, 2020). Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/
Kinetic. "Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020." Chart. September 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/
Kinetic. (2020). Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/
Kinetic. "Change in out of Home Advertising Impacts since The Coronavirus Lockdown in The United Kingdom (Uk) from May to September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2020, /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/
Kinetic, Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/ (last visited July 26, 2026)
Change in out of home advertising impacts since the coronavirus lockdown in the United Kingdom (UK) from May to September 2020 [Graph], Kinetic, September 24, 2020. [Online]. Available: /statistics/1121319/ooh-advertising-impacts-during-covid-19-uk/
