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Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2025, by platform

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Sources

Release date

February 2026

Region

United Kingdom

Survey time period

2011 to 2025

Supplementary notes

* Figures for traditional out-of-home calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Citation formats

Out-of-home advertising spending in the UK 2011-2025, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 16, 2026

In 2025, digital accounted for ***percent of the total out-of-home advertising spending in the United Kingdom and traditional accounted for ***percent. In 2011, the ratio was ** percent to ** percent.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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