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Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024

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Source

Release date

February 2024

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Multiple answers were possible.

Citation formats

Top challenges over the next three years for static OOH media owners worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly ** percent of respondents chose growing advertising revenue as an operational challenge for their organization over the following three years. Operational efficiencies and digitization rounded up the top three, mentioned by around ** and ** percent of the interviewees, respectively. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost ** billion U.S. dollars in 2024.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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