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Leading industries increasing digital out-of-home spending (DOOH) according to advertising professionals worldwide as of February 2022

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

February 2022

Number of respondents

100 respondents

Special properties

among senior advertising professionals

Method of interview

Online survey

Supplementary notes

Respondents were located in the United States, United Kingdom, Canada, Australia, France, Germany, and United Arab Emirates.

Citation formats

Planned increase in DOOH ad spend worldwide 2022, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 27, 2022
In a February 2022 survey of global advertising professionals it was found that the media and entertainment will be the biggest beneficiary of increased digital out-of-home advertising dollars in the next 12 months. At the same time, **** percent of the survey respondents from the government sector also predicted increased DOOH ad spend within the coming year. retail, finance, and telecommunications rounded-out the top five industries planning to spend more on DOOH in 2022.
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Topics

Digital out-of-home advertising worldwideDigital advertising in the U.S.Outdoor advertising worldwideDigital advertising in Latin AmericaProgrammatic advertising in the United States
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