Statistics about Advertising & Marketing in Italy
Statistics
- Italy: most seen ads during video streaming 2018, by user's age
- Italy: distribution of digital out-of-home advertising market 2017, by format
- Italy: expected run-of-site of Rai channel on YouTube 2019
- Digital advertising expenditure in Italy 2012-2019, by type
- Italy: digital advertising percentage change of Italiaonline Spa Q1 2017-Q3 2018
- Italy: social media video advertising market share 2015-2017
- Italy: advertised posts on social network 2018, by category
- Italy: audience of Italiaonline web properties 2018, by type
- Italy: users behavior when watching in-stream advertising 2018
- Italy: main investment sectors of digital companies 2018, by tool
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Italy: perceived usefulness of advertising 2016, by medium
- Italy: firms outsourcing web social marketing 2018, by company size
- Italy: digital marketing staff number in digital companies 2018, by type
- Italy: most useful marketing tools used by companies in 2016
- Italy: online publishers of advertising campaigns 2018, by channel
- Italy: main investment sectors by digital companies 2016-2018
- Italy: advertising sales distribution of online news sites 2017, by ad network
- Italy: external provider for web companies in 2016, by service category
- Italy: external provider for web agencies in 2016, by service category
- Italy: online advertising campaigns 2018, by channel
- Italy: online advertisers running ad campaigns 2018, by channel
- Italy: programmatic share of display advertising spending 2013-2019
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Italy: growth rate in online advertising revenue 2014-2017
- Italy: growth rate of advertising revenues 2014-2017, by medium
- Market distribution of digital advertising in Italy 2017
- Italy: video advertising industry turnover 2015-2017
- Italy: crucial factors in companies digital marketing in 2017
- Italy: most used advertising tools by companies in 2016
- Italy: programmatic video ad revenue 2012-2020
- Digital media: digital average revenues in European countries 2015
- Internet users using ad blockers in Europe Q2 2015
- Italy: programmatic advertising market revenue 2013-2016
- Italy: monthly net smart TV and console advertising revenue 2016
- Italy: monthly net digital advertising revenue Jan 2016-Dec 2016
- Internet ad spend in Italy 2018-2022
- Italy: receptivity to video ads in 2015, by content
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: display advertising market share 2015
- Video ad viewability rate in Italy 2015-2016, by platform
- Penetration of programmatic advertising in Europe 2017, by country
- Italy: display programmatic advertising market share 2013-2017
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: digital display advertising market 2015
- Italy: programmatic advertising market share on media sector 2015
- Advertising market share in Italy 2015 by sector
- Share of digital advertising spending in Italy 2015 and 2019, by sales method
- Italy: awareness of Ad Blocking devices 2015
- Digital out of home (DOOH) advertising revenue in Italy 2012-2015
- Digital share of advertising spending in Italy 2008-2015
- Forecast: media representation revenue Italy 2008-2018
- Average pay per post of influencers in Italy 2025, by platform
- Leading challenges to scaling video content in the U.S. & Europe in 2025
- Benefits of video within marketing and sales strategy in the U.S. & Europe in 2025
- Perceived effectiveness of AI in marketing workflows in the U.S. & Europe in 2025
- Main challenges senior marketers faced when personalizing in Europe & the U.S. 2025
- Reasons for increased investment in digital experiences in Europe & the U.S. 2024
- Level of personalization in digital experiences in Europe & the U.S. 2024
- Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
- Comfort with personal info use for marketing personalization in Italy 2024
- Top influencer marketing objectives in Italy 2024
- Most popular Italian influencers on Instagram 2024
- Most appreciated influencer attributes according to Instagram users in Italy 2024
- Leading influencer types followed by consumers in Italy 2024
- Most popular Italian food influencers on Instagram 2024
- Planned change in influencer marketing budgets in Italy 2024
- Share of marketing budgets spent on influencer marketing Italy 2024
- Top sectors for influencer marketing in Italy 2024
- Share of marketers who created an influencer marketing campaign Italy 2024
- Top factors preventing the creation of influencer marketing campaigns in Italy 2024
- Development of Instagram influencer marketing interactions per post in Italy 2024
- Development of Instagram influencer marketing interactions in Italy 2024
- Development of Instagram posts made by Italian influencers with brands 2024
- Influencer marketing spending in Italy 2020-2023
- E-mail marketing metrics in Italy 2023
- SME in the EU market using TikTok for marketing 2023, by size
- Attitudes towards management in B2B digital marketing strategies in Italy 2023
- Attitudes towards B2B digital market strategies in Italy 2023
- Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
- Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
- Share of consumers following virtual influencers in Italy 2023, by age group
- Instagram users who trusted the influencers they follow in Italy 2024
- Instagram users who appreciated sponsored content in Italy 2024
- Highest-paid Italian influencers on Instagram 2024
- Highest-paid Italian fashion influencers on Instagram 2023
- Consumers who bought a product/service promoted by influencers Italy 2023
- Leading industries in sponsored content transparency in Italy 2022
- Top marketing trends in Western Europe 2023
- Share of global consumers that purchased because of influencer recommendations 2022
- Main drivers behind influencer choice among marketers in Italy 2022
- Engagement per post of leading food influencers on Instagram 2022
- Reasons why Italians follow influencers 2022
- Influencer role in purchasing process in Italy 2022
- Number of supernova creators in Italy 2022, by platform