Statistics about Advertising & Marketing in Italy
Statistics
- TV advertising revenue of Rai's general-interest channels 2019-2021, by type
- Daily newspaper advertising revenue in Italy 2017-2021
- Actions taken as a reaction to OOH ads in Italy in 2021
- Cinema industry advertising spending in Italy 2016-2025
- Distribution of TV ad spend in Italy by sales house January-August 2021
- Trade magazine ad spending in Italy 2016-2025, by platform
- Consumer magazine ad spending in Italy 2016-2025, by platform
- Radio ad spending in Italy 2016-2025
- Cinema advertising spending in Italy 2016-2025
- Connected television ad spending in Italy 2016-2025
- OOH ad spending in Italy 2016-2025, by platform
- Magazine ad spending in Italy 2016-2025, by category
- Share of digital in OOH ad spending in Italy 2016-2025
- Television ad investments in Italy 2009-2020
- Radio ad spend in Italy 2009-2020
- Value of advertising investments in press media in Italy 2009-2020
- OOH advertising spending share in Italy 2001-2021
- YoY percentage change in magazine advertising revenue in Italy 2019-2020
- Number of advertising spaces in newspapers in Italy 2017-2020
- Magazines advertising revenues in Italy 2020, by type
- Newspaper industry advertising spending in Italy 2015-2019
- Italy's share of Western Europe spending on out-of-home 2015-2019
- Italy' share of Western Europe forecast spending on out-of-home sector 2020-2024
- Radio industry advertising in Italy 2015-2019
- Forecast out-of-home entertainment and media spending in Italy 2020-2024
- TV industry advertising spending forecast in Italy 2020-2024
- Coronavirus impact on TV advertising growth y-o-y in Europe 2020
- Breakdown of advertising TV revenues in Italy 2018-2020
- Italy: preferred media for DTS advertising 2018
- Italy: desired insights regarding DTS measurement 2018
- Italy: reasons for investing in DTS advertising 2018
- Italy: reasons for not measuring impact of DTS advertising 2018
- Italy: DTS share of retail advertising spend 2018 by industry
- Italy: DTS share of retail advertising spend 2018-2023
- Italy: OOH transport advertising market distribution 2017, by asset
- Italy: OOH advertising market distribution 2017, by asset
- Italy: value of Smart TV advertising 2016-2020
- Italy: estimated audience of OOH advertising 2017, by category
- Italy: magazine industry advertising spending 2017-2021, by category
- Italy: YoY growth in TV advertising revenues 2014-2017
- Online display advertising inflation rate in Europe 2015-2018, by country
- Italy: monthly magazine advertising revenue in January 2016-2017
- Italy: weekly magazine advertising revenue 2016-2017, by segment
- Share of OOH advertising spending in Italy 2012-2015, by environment
- Television advertising expenditure in Italy 2007-2016
- Radio advertising expenditure in Italy 2007-2016
- Outdoor advertising expenditure in Italy 2007-2016
- Outdoor advertising expenditure in Italy 2008-2015
- Annual investments in events in Italy 2007-2024
- E-commerce direct e-mail marketing metrics in Italy 2020
- Value added of trade fairs' companies in Italy 2015-2018
- Coronavirus impact on event industry's lost revenues in Italy in 2020
- Opinions about rescheduled events due to the coronavirus in Italy 2020
- Coronavirus impact on event industry in Italy in 2020
- Coronavirus (COVID-19) impact on marketing investments in Italy H1 2020
- Number of trade shows in Italy 2009-2018
- Preferred tools for loyalty marketing in Italy 2018
- Most used providers of loyalty marketing services Italy 2018
- International exhibitions in Italy 2020, by region
- Main International exhibitions in Italy 2020, by sector
- Number of employees of leading media groups in Italy 2018
- Main web ranking factors becoming less relevant in Italy 2019
- Distribution of loyalty marketing spending among companies in Italy 2018
- Italy: trusted star reviews for purchases 2019
- Italy: most read products or services reviews 2019, by type
- Italy: information sources for purchases 2019
- Italy: growth rate of Serie A Tim clubs fan base 2019, by team
- Media perception of Netflix in Italy in 2018, by characteristic
- Media perception of Nespresso in Italy in 2018, by characteristic
- Media perception of Lavazza in Italy in 2018, by characteristic
- Media perception of Segafredo Zanetti in Italy in 2018, by characteristic
- Media perception of Starbucks in Italy in 2018, by characteristic
- Italy: number of media statements about restaurants and bars 2018-2019, by brand
- Italy: number of statements about media 2019, by brand
- Italy: number of statements about soft drinks 2019, by brand
- Italy: number of statements about distillers & vintners 2019, by brand
- Italy: number of statements about pharmaceuticals 2019, by brand
- Italy: number of statements about utilities 2019, by brand
- Italy: Serie A soccer teams jerseys merchandising on Amazon 2018, by club
- Italy: Serie A soccer teams merchandising on Amazon 2018, by product category
- Italy: European soccer teams merchandising on Amazon 2018, by club
- Italy: DSO & DPO of ad networks 2018
- Italy: newsletters opening rates depending on subject length 2018
- Italy: achievement of drive to store marketing strategies in 2017, by percentage
- Italy: online registration forms use to profile customers 2017, by industry
- Italy: customer reaction to banking & finance direct email marketing 2017
- Italy: level of job satisfaction among communication professionals 2018
- Italy: communication professionals monitoring media 2018, by type
- Italy: most used websites to look for restaurants online 2018
- Italy: customer experiences with retail grocery touch points 2017, by age group
- Italy: salary ranges in communication sector 2018
- Italy: retail grocery touch points used among customers 2017, by type
- Italy: share of voice of BMW on websites 2018, by website
- Italy: customer profiling marketing strategies 2017, by percentage
- Italy: reasons for online tools and platforms usage by companies 2018
- Italy: main business challenges among companies 2018
- Italy: companies investing in events 2016, by investment share
- Italy: share of B2C companies rewarding customer behavior in 2017
- Italy: attitudes towards social bots in Italy in 2017