During a survey among Instagram users who followed at least one influencer in Italy in January 2024, ** percent of respondents said they trusted the influencers they followed. Conversely, ** percent of respondents said they never trusted the influencers they followed.
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ADC Group. (January 31, 2024). Share of Instagram users who trusted the influencers they follow in Italy as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1448513/instagram-users-trusting-influencers-italy/
ADC Group. "Share of Instagram users who trusted the influencers they follow in Italy as of January 2024." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1448513/instagram-users-trusting-influencers-italy/
ADC Group. (2024). Share of Instagram users who trusted the influencers they follow in Italy as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1448513/instagram-users-trusting-influencers-italy/
ADC Group. "Share of Instagram Users Who Trusted The Influencers They Follow in Italy as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1448513/instagram-users-trusting-influencers-italy/
ADC Group, Share of Instagram users who trusted the influencers they follow in Italy as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1448513/instagram-users-trusting-influencers-italy/ (last visited July 20, 2026)
Share of Instagram users who trusted the influencers they follow in Italy as of January 2024 [Graph], ADC Group, January 31, 2024. [Online]. Available: /statistics/1448513/instagram-users-trusting-influencers-italy/
