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Khaby Lame was the most followed Italian influencer on Instagram as of September 2024, with **** million followers. Sports journalist Fabrizio Romano followed with ** million, while fashion influencer Chiara Ferragni rounded out the top three with **** million followers.

Khaby Lame: Rapid rise to TikTok royalty

24-year-old Lame set up his TikTok account during the COVID-19 pandemic in March 2020, after having lost his job at a factory. His videos see him humorously pointing out how people tend to unnecessarily over-complicate things. In less than two years he became the platform's fastest-growing content creator, reaching over *** million followers worldwide.

Chiara Ferragni: From fashion blogger to global entrepreneur

Ferragni has been collaborating with fashion and beauty brands since the inception of her blog The Blonde Salad in 2009. She has since then succeeded in turning the blog into a global retail business, while also becoming one of the highest-paid fashion influencers in the world. In 2018, she married Italian rapper Federico Lucia, known as Fedez, who is also one of the most followed Italian influencers on Instagram, ranked number eight. Ferragni and Lucia subsequently separated in 2024.Ìý

Italian influencers: between dolce vita and future fads

Italian influencers have been flourishing amid a steady growth of social media advertising spending in Italy over the last five years. Consumers have become more and more reliant on influencers for their purchasing decisions, with ** percent of Italian Instagram users saying they appreciate sponsored content.Ìý