According to a survey conducted among consumers in Italy in January 2024, ** percent of respondents said they viewed influencers as people hired by brands to promote their products. This was followed by ** percent of respondents who viewed influencers as popular individuals who were known for their skills.Â
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Various sources (Food Affairs). (January 25, 2024). Leading types of influencers followed by consumers in Italy as of January 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). "Leading types of influencers followed by consumers in Italy as of January 2024." Chart. January 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). (2024). Leading types of influencers followed by consumers in Italy as of January 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). "Leading Types of Influencers Followed by Consumers in Italy as of January 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Jan 2024, /statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs), Leading types of influencers followed by consumers in Italy as of January 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1372276/top-influencer-types-followed-italy/ (last visited July 25, 2026)
Leading types of influencers followed by consumers in Italy as of January 2024 [Graph], Various sources (Food Affairs), January 25, 2024. [Online]. Available: /statistics/1372276/top-influencer-types-followed-italy/