According to a 2024 survey carried out among marketing professionals in Italy, **** percent of respondents said they invested less than ** percent of their budget in influencer marketing. Respondents saying they invested between ** and ** percent of their budget were **** percent of the total, while *** percent said they put in between ** and ** percent. Respondents investing more than ** percent were *** percent.
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ONIM. (July 5, 2024). Share of marketing budgets allocated to influencer marketing in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/939072/planned-investments-in-influence-marketing-in-italy/
ONIM. "Share of marketing budgets allocated to influencer marketing in Italy in 2024." Chart. July 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/939072/planned-investments-in-influence-marketing-in-italy/
ONIM. (2024). Share of marketing budgets allocated to influencer marketing in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/939072/planned-investments-in-influence-marketing-in-italy/
ONIM. "Share of Marketing Budgets Allocated to Influencer Marketing in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2024, /statistics/939072/planned-investments-in-influence-marketing-in-italy/
ONIM, Share of marketing budgets allocated to influencer marketing in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/939072/planned-investments-in-influence-marketing-in-italy/ (last visited August 01, 2026)
Share of marketing budgets allocated to influencer marketing in Italy in 2024 [Graph], ONIM, July 5, 2024. [Online]. Available: /statistics/939072/planned-investments-in-influence-marketing-in-italy/
