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Main drivers behind the choice of influencers among marketers in Italy as of July 2022

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Sources

Release date

September 2022

Region

Italy

Survey time period

April to July 2022

Number of respondents

134 respondents

Special properties

among marketing professionals from medium and large companies

Supplementary notes

Multiple answers were possible.
Survey type not specified at source,

Citation formats

Main drivers behind influencer choice among marketers in Italy 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2023
According to a survey conducted among marketing professionals working with influencers in Italy between April and July 2022, ** percent of respondents said an influencer or creator's affinity with their brand's values was a driver behind their decision to work with them. Around ** percent of the interviewees cited an influencer or creator's affinity with a brand's audience, while ** percent mentioned an influencer or creator's engagement.
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Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
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