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Email marketing metrics in Italy in 2023

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Source

Release date

April 2024

Region

Italy

Survey time period

2021

Supplementary notes

The source defines click-through rate (CTR) as the number of clicks on a particular advertisement or link divided by the number of times it was seen (also known as impressions), multiplied by 100; and click-to-open rate (CTOR) as an ad's number of unique clicks divided by its number of unique opens, multiplied by 100.

Citation formats

E-mail marketing metrics in Italy 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 2, 2024

In 2023, marketing e-mails in Italy had an open rate of percent. The unsubscribe rate stood at **** percent and the spam rate at **** percent.

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