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Role of influencers in purchasing process in Italy as of September 2022

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Sources

Release date

November 2022

Region

Italy

Survey time period

September 2022

Number of respondents

1,000 respondents

Special properties

among consumers who follow at least one influencer on social media

Method of interview

Online survey

Citation formats

Influencer role in purchasing process in Italy 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 14, 2022
During a survey carried out among Italian consumers who follow at least one influencer on social media in September 2022, ** percent of respondents thought an influencer they followed should explain the benefits of the products and services they would be trying. An influencer who sponsored products was appreciated by ** percent of respondents, while ** percent appreciated an influencer who sold products on social media.
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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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