*Compared to the previous year.
**Early adopters, influencers, passionate shoppers.
***Aged between 27 and 36.
The source does not specify the number of respondents.
Citation formats
Italy: increase in the online advertising effectiveness 2016, by consumer type
This statistic illustrates the share of Italian consumers who purchased products after clicking on an online ad more often in 2016 than they had done in the previous year. According to the survey, this statement applied to ** percent of millennials and ** percent of the so called leading edge consumers. This was more than double the figure for the whole sample (13 percent).
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GfK. (June 12, 2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type." Chart. June 12, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/790280/online-advertising-effectiveness-in-italy/
GfK. (2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of Consumers Who Purchased a Product after Clicking on An Online Ad in Italy More Often* in 2016, by Consumer Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2017, /statistics/790280/online-advertising-effectiveness-in-italy/
GfK, Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type ÌÇÐÄÆƽâ°æ, /statistics/790280/online-advertising-effectiveness-in-italy/ (last visited August 03, 2026)
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph], GfK, June 12, 2017. [Online]. Available: /statistics/790280/online-advertising-effectiveness-in-italy/
