During a survey carried out among consumers in Italy and released in October 2023, around ** percent of respondents aged between 35 and 44 said they followed at least one virtual influencer, while ** percent of respondents aged 25 to 34 said they did so as well.
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Mondadori Group. (October 15, 2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group." Chart. October 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. (2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of Consumers following at Least One Virtual Influencer in Italy as of October 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2023, /statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group, Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1448950/consumers-follow-virtual-influencers-age-italy/ (last visited July 26, 2026)
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph], Mondadori Group, October 15, 2023. [Online]. Available: /statistics/1448950/consumers-follow-virtual-influencers-age-italy/
