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Leading challenges to scaling video content creation according to senior marketers in the United States and Europe as of September 2025

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Sources

Release date

January 2026

Region

Worldwide, France, Germany, Italy, United Kingdom, United States

Survey time period

September 2025

Number of respondents

300 respondents

Special properties

among marketers at director level or above

Method of interview

Online panel

Citation formats

Leading challenges to scaling video content in the U.S. & Europe in 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2026

As of September 2026, approximately ** percent of senior marketers surveyed across France, Germany, Italy, the United Kingdom, and the United States selected long approval or review processes as the main challenge to scaling video content creation. High production costs and limited in-house expertise or tools followed, chosen by ** and ** percent of respondents, respectively.

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