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Attitudes towards B2B digital market strategies according to marketers in Italy as of October 2023

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Sources

Release date

October 2023

Region

Italy

Survey time period

as of October 2023

Number of respondents

130 respondents

Special properties

The survey was conducted among businesses classified under ATECO codes. These businesses had a turnover ranging from 5 to 55 million euros in 2021.

Citation formats

Attitudes towards B2B digital market strategies in Italy 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2024

During a survey conducted among marketers in Italy as of October 2023, approximately ** percent of respondents stated they agree or totally agree that the market rewards companies that invest in digital tools. About ** percent neither agreed nor disagreed, while ** percent indicated they disagree or completely disagree.

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