The statistic shows the market share of programmatic advertising in Italy as of end of 2015, by the different media sectors. As of the survey period, the programmatic advertising had the highest impact on the TV sector (** percent).
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Osservatori Digital Innovation. (April 21, 2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. "Market share of programmatic advertising in Italy as of end of 2015, by media sector." Chart. April 21, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. (2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. "Market Share of Programmatic Advertising in Italy as of End of 2015, by Media Sector." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Apr 2016, /statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation, Market share of programmatic advertising in Italy as of end of 2015, by media sector ÌÇÐÄÆÆ½â°æ, /statistics/619882/programmatic-advertising-market-share-italy-media-sector/ (last visited August 03, 2026)
Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph], Osservatori Digital Innovation, April 21, 2016. [Online]. Available: /statistics/619882/programmatic-advertising-market-share-italy-media-sector/