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Shares of individuals perceiving advertising as useful in Italy in 2016, by medium

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Source

Release date

December 2017

Region

Italy

Survey time period

2016

Number of respondents

12,000 respondents

Age group

14 years and older

Supplementary notes

The original survey question was phrased by the source as follows: "Do you think that these kinds of advertisements are useful to you? Do they give you useful information?".

The source does not provide any additional information about the survey.

Citation formats

Italy: perceived usefulness of advertising 2016, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2018
This statistic shows the shares of shares of individuals perceiving advertising as useful in Italy in 2016, broken down by medium. According to survey results, ** percent of individuals perceived the advertisements on TV as useful, while only ** percent of respondents had the same opinion about advertising on Internet.
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