This statistic illustrates the market revenue of the main Internet advertising types in Italy in 2016. According to the study results, the vast majority of revenues were earned through display advertising (almost *** billion euros). Search advertising was the second most profitable type of online advertising (*** million euros), followed by classified advertising (*** million euros) and native and e-mail advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Prima Online. (June 15, 2017). Revenue of Internet advertising in Italy in 2016, by type (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/
Prima Online. "Revenue of Internet advertising in Italy in 2016, by type (in million euros)." Chart. June 15, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/
Prima Online. (2017). Revenue of Internet advertising in Italy in 2016, by type (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/
Prima Online. "Revenue of Internet Advertising in Italy in 2016, by Type (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jun 2017, /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/
Prima Online, Revenue of Internet advertising in Italy in 2016, by type (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/ (last visited August 05, 2026)
Revenue of Internet advertising in Italy in 2016, by type (in million euros) [Graph], Prima Online, June 15, 2017. [Online]. Available: /statistics/730462/revenue-of-internet-advertising-market-in-2016-in-italy-by-type/