During a survey among Italian consumers following at least one influencer on social media in October 2023, ** percent of respondents said they had bought a product or service promoted by an influencer.
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ÌÇÐÄÆÆ½â°æ. (October 16, 2023). Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1372451/consumers-bought-products-promoted-influencers-italy/
ÌÇÐÄÆÆ½â°æ. "Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023." Chart. October 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1372451/consumers-bought-products-promoted-influencers-italy/
ÌÇÐÄÆÆ½â°æ. (2023). Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1372451/consumers-bought-products-promoted-influencers-italy/
ÌÇÐÄÆÆ½â°æ. "Share of Consumers Who Bought a Product or Service Promoted by An Influencer in Italy as of October 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Oct 2023, /statistics/1372451/consumers-bought-products-promoted-influencers-italy/
ÌÇÐÄÆÆ½â°æ, Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1372451/consumers-bought-products-promoted-influencers-italy/ (last visited July 30, 2026)
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 [Graph], ÌÇÐÄÆÆ½â°æ, October 16, 2023. [Online]. Available: /statistics/1372451/consumers-bought-products-promoted-influencers-italy/