Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025
Characteristic
Share of respondents
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As of September 2026, approximately ** percent of senior marketers surveyed across France, Germany, Italy, the United Kingdom, and the United States reported perceiving artificial intelligence (AI) as effective in their workflows. Additionally, ** percent of respondents saw it as highly effective.
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Kaltura. (January 11, 2026). Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. "Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025." Chart. January 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. (2026). Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura. "Perceived Effectiveness of Artificial Intelligence (Ai) in Marketing Workflows among Senior Marketers in The United States and Europe as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2026, /statistics/1662201/effectiveness-ai-marketing-workflows/
Kaltura, Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1662201/effectiveness-ai-marketing-workflows/ (last visited July 14, 2026)
Perceived effectiveness of artificial intelligence (AI) in marketing workflows among senior marketers in the United States and Europe as of September 2025 [Graph], Kaltura, January 11, 2026. [Online]. Available: /statistics/1662201/effectiveness-ai-marketing-workflows/
