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Social media advertising spending growth in the United States from 2018 to 2031

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Supplementary notes

Data were modeled for: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, 2030, and 2031.

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Social media advertising spending growth in the United States 2018-2031

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 10, 2026
In 2025, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to amount to percent. Between 2018 and 2025, the figure dropped by percentage points, though the decline followed an uneven course rather than a steady trajectory. The ad spending change is forecast to decline by percentage points from 2025 to 2031, fluctuating as it trends downward.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on Social Media Advertising.
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Statistics on " Social media marketing in the United States "

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Overview

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Marketer insights

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Artificial intelligence use

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Creator insights

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Consumer insights

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Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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