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Out-of-home (OOH) advertising revenue in the United States from 2008 to 2025 (in billion U.S. dollars)

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Sources

Release date

March 2026

Region

United States

Survey time period

2008 to 2025

Supplementary notes

* 2008 value calculated by ÌÇÐÄÆƽâ°æ based on the source's data.

Data preceding 2025 retrieved from earlier releases.
Numbers have been rounded.

Citation formats

Out-of-home (OOH) advertising revenue in the U.S. 2008-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 13, 2026

In 2025, out-of-home (OOH) advertising revenue in the United States grew by around *** percent to approximately **** billion U.S. dollars. That was a record-breaking result, according to the source.

OOH's fastest-growing segment

The unprecedented ad spending seen in 2025 results in no small part from the ever-expanding digital segment of the outdoor advertising industry, known as digital out-of-home (DOOH). While OOH as a whole increased by less than **** percent, DOOH ad revenue's growth rate in the U.S. reached 10.5 percent in 2025.

How big is DOOH in the U.S.?

In 2026, around **** percent of the U.S. total OOH ad revenues came from digital displays, up from ** percent two years before. Therefore, it was estimated that DOOH ad spending in the U.S. exceeded * dollars in 2025. The figures indicate a strong expanding trend, allied with room for further growth.

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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

5

Print media

4

Outdoor

6

Digital

7

Advertising perception & consumption

8

Audio & video streaming

7

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Topics

Outdoor advertising in the U.S.Advertising agencies in the U.S.Advertising consumption and perception in the U.S.Programmatic digital out-of-home (prDOOH) advertisingSustainability in advertising & marketing in the United States
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